by Steve Hill | Dec 29, 2024 | SEO
It’s no surprise that large language models (LLMs) such as Perplexity and ChatGPT are disrupting the search engine industry. While there is endless debate as to whether search has been monopolized by Google or if that dynamic is shifting, the changes that are of...
by Steve Hill | Jul 13, 2024 | Content Strategy, E-Commerce, Marketing, SEO
We all know that voice search technology has rapidly established itself as a key component of consumer behavior. The popularity of smart speakers and voice activated assistants like Alexa, Siri, and Google Assistant, has enabled prospective customers to seek solutions...
by Steve Hill | Jun 5, 2024 | Marketing, SEO
A little more than five years ago, major search engines like Google began prioritizing the mobile versions of websites (as opposed to desktop versions) in their indexing efforts. This progressed to the point where mobile versions became the primary versions that...
by Steve Hill | May 29, 2024 | Marketing, SEO
On March 13th, 2024, thousands of documents outlining aspects of Google’s search algorithm were either leaked or inadvertently shared on Github. The documents have been reviewed by a number of marketing experts and technologies and fair number of details have...
by Steve Hill | May 21, 2024 | E-Commerce, Marketing, SEO
The rise of STEM in primary education and countless free web development training materials available online has led to growing numbers of marketers with foundational HTML skills. If you’re one of them, you probably know basic functions like how to make text bold or...
by Steve Hill | May 8, 2024 | Marketing, SEO
The advancement of search technology and the growing role alternative content formats like video play in buying journeys has meant that text-based meta data has lost some of the luster it once held. Nevertheless, website meta data is regularly used by search engines...
