by Steve Hill | Sep 2, 2024 | PPC
Having managed Pay-Per-Click (PPC) campaigns for the last 15 years, I’ve gained a deep understanding of what it takes to maximize return on investment (ROI). Despite the abundance of educational resources to learn optimization tactics, I’ve found that...
by Steve Hill | Jun 14, 2024 | Marketing, PPC
Depending on how closely you pay attention to the Google Ads interface, you may have noticed a donut chart evaluating the strength of your ad copy. This chart represents Ad Strength which purportedly indicates the relevance and diversity of your ad combinations in a...
by Steve Hill | Apr 26, 2024 | Marketing, PPC, SEO
Are some really important keywords your customers frequently use? Your products are the solutions to those keywords, and you want people to see your website when they search on Google. You know you can solve their problems better than your competitors, but...
