by Steve Hill | Sep 2, 2024 | PPC
Having managed Pay-Per-Click (PPC) campaigns for the last 15 years, I’ve gained a deep understanding of what it takes to maximize return on investment (ROI). Despite the abundance of educational resources to learn optimization tactics, I’ve found that...
by Steve Hill | Jul 13, 2024 | Content Strategy, E-Commerce, Marketing, SEO
We all know that voice search technology has rapidly established itself as a key component of consumer behavior. The popularity of smart speakers and voice activated assistants like Alexa, Siri, and Google Assistant, has enabled prospective customers to seek solutions...
by Steve Hill | Jul 5, 2024 | Content Development, Marketing
The hallmark of effective marketing content is its ability to guide target customers along a buying journey. Irrespective of the distribution channel or format employed, effective content reflects an understanding of the background, motivation, and challenges of...
by Steve Hill | Jun 14, 2024 | Marketing, PPC
Depending on how closely you pay attention to the Google Ads interface, you may have noticed a donut chart evaluating the strength of your ad copy. This chart represents Ad Strength which purportedly indicates the relevance and diversity of your ad combinations in a...
by Steve Hill | Jun 5, 2024 | Marketing, SEO
A little more than five years ago, major search engines like Google began prioritizing the mobile versions of websites (as opposed to desktop versions) in their indexing efforts. This progressed to the point where mobile versions became the primary versions that...
by Steve Hill | May 29, 2024 | Marketing, SEO
On March 13th, 2024, thousands of documents outlining aspects of Google’s search algorithm were either leaked or inadvertently shared on Github. The documents have been reviewed by a number of marketing experts and technologies and fair number of details have...
