by Steve Hill | Jun 14, 2024 | Marketing, PPC
Depending on how closely you pay attention to the Google Ads interface, you may have noticed a donut chart evaluating the strength of your ad copy. This chart represents Ad Strength which purportedly indicates the relevance and diversity of your ad combinations in a...
by Steve Hill | Jun 5, 2024 | Marketing, SEO
A little more than five years ago, major search engines like Google began prioritizing the mobile versions of websites (as opposed to desktop versions) in their indexing efforts. This progressed to the point where mobile versions became the primary versions that...
by Steve Hill | May 29, 2024 | Marketing, SEO
On March 13th, 2024, thousands of documents outlining aspects of Google’s search algorithm were either leaked or inadvertently shared on Github. The documents have been reviewed by a number of marketing experts and technologies and fair number of details have...
by Steve Hill | May 21, 2024 | E-Commerce, Marketing, SEO
The rise of STEM in primary education and countless free web development training materials available online has led to growing numbers of marketers with foundational HTML skills. If you’re one of them, you probably know basic functions like how to make text bold or...
by Steve Hill | May 8, 2024 | Marketing, SEO
The advancement of search technology and the growing role alternative content formats like video play in buying journeys has meant that text-based meta data has lost some of the luster it once held. Nevertheless, website meta data is regularly used by search engines...
