by Steve Hill | Dec 29, 2024 | SEO
It’s no surprise that large language models (LLMs) such as Perplexity and ChatGPT are disrupting the search engine industry. While there is endless debate as to whether search has been monopolized by Google or if that dynamic is shifting, the changes that are of...
by Steve Hill | Sep 2, 2024 | PPC
Having managed Pay-Per-Click (PPC) campaigns for the last 15 years, I’ve gained a deep understanding of what it takes to maximize return on investment (ROI). Despite the abundance of educational resources to learn optimization tactics, I’ve found that...
by Steve Hill | Jul 15, 2024 | Uncategorized
Do you remember hit counters? As a young internet user in the early 2000s I recall being fascinated by the idea of being visitor number 11,386 to some random website, probably full of video game cheat codes or sports card price lists. These counters were a staple of...
by Steve Hill | Jul 13, 2024 | Content Strategy, E-Commerce, Marketing, SEO
We all know that voice search technology has rapidly established itself as a key component of consumer behavior. The popularity of smart speakers and voice activated assistants like Alexa, Siri, and Google Assistant, has enabled prospective customers to seek solutions...
by Steve Hill | Jul 5, 2024 | Content Development, Marketing
The hallmark of effective marketing content is its ability to guide target customers along a buying journey. Irrespective of the distribution channel or format employed, effective content reflects an understanding of the background, motivation, and challenges of...
