by Steve Hill | Sep 2, 2024 | PPC
Having managed Pay-Per-Click (PPC) campaigns for the last 15 years, I’ve gained a deep understanding of what it takes to maximize return on investment (ROI). Despite the abundance of educational resources to learn optimization tactics, I’ve found that...
by Steve Hill | Jul 15, 2024 | Uncategorized
Do you remember hit counters? As a young internet user in the early 2000s I recall being fascinated by the idea of being visitor number 11,386 to some random website, probably full of video game cheat codes or sports card price lists. These counters were a staple of...
by Steve Hill | Jul 13, 2024 | Content Strategy, E-Commerce, Marketing, SEO
We all know that voice search technology has rapidly established itself as a key component of consumer behavior. The popularity of smart speakers and voice activated assistants like Alexa, Siri, and Google Assistant, has enabled prospective customers to seek solutions...
by Steve Hill | Jul 5, 2024 | Content Development, Marketing
The hallmark of effective marketing content is its ability to guide target customers along a buying journey. Irrespective of the distribution channel or format employed, effective content reflects an understanding of the background, motivation, and challenges of...
by Steve Hill | Jun 14, 2024 | Marketing, PPC
Depending on how closely you pay attention to the Google Ads interface, you may have noticed a donut chart evaluating the strength of your ad copy. This chart represents Ad Strength which purportedly indicates the relevance and diversity of your ad combinations in a...
