Having managed Pay-Per-Click (PPC) campaigns for the last 15 years, I've gained a deep...
What Makes a Great PPC Manager?
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The Riviea Blog
We post weekly articles on important sales and marketing topics including optimization strategies, analytics utilization and content development. We invite you to check back regularly for the latest articles from Riviea!
Leveraging Artificial Intelligence in Marketing Personalization
Do you remember hit counters? As a young internet user in the early 2000s I recall being...
The Role of Voice Search in Digital Marketing
We all know that voice search technology has rapidly established itself as a key component of...
Key Questions for Buyer Personas
The hallmark of effective marketing content is its ability to guide target customers along a...
Keys to Achieving Excellent Ad Strength in Google Ads
Depending on how closely you pay attention to the Google Ads interface, you may have noticed a...
Mobile-First Indexing and Core Web Vitals
A little more than five years ago, major search engines like Google began prioritizing the mobile...