Get the Most Value From Your Marketing Analytics With Riviea

Many businesses invest in sophisticated and costly analytics platforms, hoping to revolutionize their approach to leveraging data. While these platforms can unveil new insights, they often fall short of fundamentally changing business operations or fostering a greater appetite for data-driven decision-making and problem-solving.

At Riviea, we believe that effective marketing analytics programs should transcend mere data collection and on-demand insights provision. Rather than being relegated to a tool for monthly reports, they should serve as a pivotal resource and foundation for all decision-making processes and problem-solving endeavors.

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To accomplish this, we collaborate closely with our clients, examining their performance objectives and conducting thorough gap analyses of their existing analytics platforms to identify any data capture deficiencies. We then delve into the utilization of data within their processes.

While reporting remains essential, we prioritize understanding how frequently team members engage with the platforms and how this engagement influences their daily operations. Once we establish a baseline for analytics utilization, we develop frameworks to deepen teams’ engagement with their data. This often involves facilitating daily reviews of Key Performance Indicators (KPIs), coaching individuals on interpreting insights, and proactively addressing issues before they impact performance objectives.

Kaizen is ingrained in Riviea’s ethos, driving us to continually enhance our clients’ outcomes. Marketing analytics forms a crucial component of this continuous improvement journey, and we take pride in assisting our clients in this realm.

We offer a comprehensive suite of marketing analytics services, including:

Google Analytics 4 Setup and Management
Google Tag Manager Setup and Management
Custom Reporting and Dashboard Creation
Predictive Analytics
Visual Management/Daily Management
Problem-Solving Coaching
Cookie Consent Capture
And More

We leverage industry-leading analytics and visualization tools, such as:

Google Analytics
Adobe Analytics
Tableau
Power BI
Domo
Google Data Studio

Want to Get More From Your Marketing Analytics?

If you’re keen on delving deeper into how Riviea can elevate your marketing analytics applications, reach out to us today to schedule a conversation.

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